Maverik Women’s Lacrosse Hitting Shelves this Fall

NEW YORK, NY - October 30, 2013 – Maverik Lacrosse, a leading designer and manufacturer of lacrosse equipment, is proud to present its women’s line of equipment and apparel.  For the 2014 launch, the design process was dedicated to understanding the needs of female players. The men’s and women’s game may be different, but the effort and energy spent crafting each line of equipment and apparel is the same.  Based on an innovative approach to design and development, Maverik Women’s Lacrosse ensures female athletes will be as confident in their equipment as they are in their game.  To watch the brand video and learn more about Maverik Women’s Lacrosse visit: MaverikLacrosse.com/womens

The complete line of equipment and apparel first premiered during the Maverik Showtime Girls National Recruiting Spotlight in June 2013, where 140 of the top rising sophomores and juniors in the country were given an exclusive opportunity to use the product on field before it hits shelves this fall.

The women’s lacrosse brand is the culmination of years of consumer insight, product research, and testing by the Maverik team.  “It was crucial for us to incorporate components of the Maverik men’s brand into our messaging and brand voice, while acknowledging the social and competitive nature of women’s lacrosse,” said Aly Josephs, Category Manager for Maverik Women’s Lacrosse.  “Our entrance into the women’s market exemplifies our dedication to the female athletes and their own commitment to their sport.”

A new Maverik web video will launch today, highlighting some of the key aspects of the women’s game.  The the video and its transcript can be found below.

THIS IS WHO WE ARE
“We are confident, never cocky.  We are driven, never complacent.  We are aggressive, never timid. We are not just teammates, we are friends.  We are family.  We train, we play, we win.  We love every second of it. This is more than just a game.  This is how we play.”

Highlighting the inaugural line are the WonderGirl Complete Stick and Twist Beginner Package.  The WonderGirl Complete features an ultra lightweight head design, No-Tear Top String and Swivel Pocket Pro for durability and forgiveness in the pocket.  A Composite Shaft is included designed for high performance.

The Twist beginner package features a Twist Complete Stick, Cascade Poly Pro Goggles, and a Twist backpack, making sure players have everything they need to hit the field in style.

Also included in the new women’s line are the Theory and Magik shafts. “Shafts have been a staple product for Men’s line since its inception. We wanted to carry this over for the Women, and the Theory and Magik are a great way to start that,” said Josephs.  The Theory is a composite handle with a 7/8” rounded octagon shape for balance of weight and ease of movement. The Magik composite shaft has the WonderGirl shape while featuring a Stick’Um Grip rubberized coating to eliminate the need for tape.


“We are excited to announce the launch of Maverik Women’s Lacrosse. It has truly been a team effort in both creating the product line and establishing the brand and core messaging,” said Mike Chepucavage, Marketing Director for Cascade and Maverik Lacrosse.  “We are all looking forward to seeing it on the field and in the hands of girls across the country.”

Website: MaverikLacrosse.com/womens
Youtube:  youtube.com/MaverikWLX
Twitter: @MaverikWLX
Instagram: @MaverikWLX
Facebook: Facebook.com/MaverikWLX

To find an authorized Maverik Women’s Lacrosse Dealer near you:
http://www.maveriklacrosse.com/womens/find-a-dealer/